Tidewell — full launch campaign
One angle, carried across the whole funnel.
Through line
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One angle, carried across the whole funnel.
A seven-email welcome flow The day-zero email that made unsubscribing feel rude. Tidewell — the cold ad that opens with a loop A cold-traffic hook that sells the symptom before the product. Tidewell — the long-form sales page The page rewrite that led with the outcome, not the ingredient. The advertorial that stopped blaming the supplement An editorial lead that names the problem before the product arrives.
Why it works
The same idea becomes a cold ad, an advertorial, a sales page, and a flow — the format is just a ribbon.
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